Cookie Policy

Last updated June 2025

1. What are cookies (and cousins)?🍪
A cookie is a tiny text file that a website stores on your computer or phone. It remembers things like what’s in your basket or which pages you visited. We also use close relatives, pixels, SDKs and local storage, for email opens, app analytics and ad measurement. For simplicity we call them all “cookies” here.


2. Why we use them

Purpose

Example

Legal basis*

Essential

Keep items in your bag, stay logged-in, reCAPTCHA security

Contract (necessary for service)

Preferences

Language, fragrance filter, cookie-banner decision

Consent

Analytics

Google Analytics & Microsoft Clarity page-performance insight

Consent / Legitimate interests

Marketing

Meta, Google & TikTok pixels for relevant ads

Consent

* UK GDPR + PECR lawful bases. † Only where data is fully pseudonymised.
*The lawful bases above are defined by UK GDPR and the Privacy & Electronic Communications Regulations (PECR).


3. The cookies we (and our partners) set
Below is today’s headline list. A full, auto-updated inventory—complete with lifespans and host names—lives in our Cookie Preference Centre (link in the banner and footer).

Cookie / Tool

1st / 3rd party

Lifespan

bs-sid – session ID

1st

Session

bs-basket – basket cache

1st

7 days

_ga – Google Analytics

1st

13 months

_clck – Microsoft Clarity

1st

13 months

_fbp – Meta Pixel

1st

90 days

IDE – Google Marketing Platform

3rd (doubleclick.net)

13 months

VISITOR_INFO1_LIVE – YouTube embed

3rd (YouTube)

6 months

Enterprise Advertising & Analytics Solutions - Google Marketing Platform Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
*UK GDPR + PECR lawful bases. † Only where data is fully pseudonymised.

4. How to control your cookies
Our Cookie Preference Centre – open it anytime via the footer to switch analytics or marketing cookies on/off.
Browser settings – block or delete all cookies by default (see www.allaboutcookies.org).
Private / Incognito mode – nothing is stored after you close the window.
Google Analytics opt-out – global add-on at tools.google.com/dlpage/gaoptout.
Email pixels – set your email client to “block remote images.”
We honour your choices immediately. If you clear cookies we’ll ask again, because we have no way to remember a choice that no longer exists.

5. Third-party transfers
Some analytics and ad partners (Google, Meta, Microsoft, TikTok) process data outside the UK/EEA. Where that happens, we rely on UK Addendum-backed Standard Contractual Clauses and supplementary safeguards such as IP-anonymisation.

6. Data retention
Cookie data is kept only for as long as shown in the table or the Preference Centre. Aggregated analytics are stored up to 25 months for year-on-year reporting, after which they are permanently anonymised.


7. Changes to this policy

If we add a new purpose or partner, we will update this page and refresh the consent banner. The “Last updated” date will always tell you what version you’re reading.


8. Got questions?

Drop us a line at Customerservice@beauty-scent.co.uk or write to Data Protection Officer, Per-Scent Ltd, Fragrance Quarters, Mosley Road, Manchester M17 1LE

Beauty-Scent.com 
Your scent, your rules. Thanks for taking a moment to fine-tune your cookie jar.