Stay cool, steady, and stylish – your nails deserve nothing less.
What it is
A high-shine, chip-resistant nail lacquer in a vintage rust / muted terracotta crème—Butter London’s “Keep Calm” in their Patent Shine 10X line.
Why you’ll love it
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One swipe gives you full colour and that glassy, gel-like finish.
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Stays looking sharp for up to 10 days (if you prep well and top it right).
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The formula is built to protect — it smooths, strengthens, and resists chips.
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10-Free formula: no formaldehyde, DBP, toluene, camphor, xylene, etc.
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Cruelty-free, vegan-friendly.
How to use
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Start with clean, dry nails.
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(Optional) Use a base coat for extra grip.
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Apply one coat of Keep Calm. Let it set for ~30 seconds.
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Apply a second coat for depth and longevity.
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(Highly recommended) Seal with a top coat to lock in shine and extend wear.
Dispensing & application
Comes in a standard polish bottle with a dense, curved brush that hugs your nail shape for fewer strokes and smoother coverage.
Scent / smell
It carries that familiar light polish scent — sharp, crisp, solvent-like — nothing perfumed or floral. In other words, you’ll smell “nail polish,” not roses or fruits.
Finish & look
Mirror-like gloss, bold and elegant. Under daylight or artificial light, your nails look polished (literally).
RRP / Price reference
RRP in the UK: £18.00 (you may choose to show this underneath in smaller type or “RRP: £18.00”)
Good to know
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Always store upright, away from heat.
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To remove, use standard non-acetone or acetone remover (as your preference).
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If your tips wear first, a single touch-up swipe + top coat can refresh the look.